Log out
U
Log out
U

Campaigns

We Believe In A Food System That Supports The Health Of People And Planet

Our Campaigns

Plants First Healthcare

Our Plants First Healthcare campaign aims to normalise plant-rich meals in healthcare settings and make them the preferred option. Choice is maintained as meat and dairy remain on the menu.

Making Plant-Based Meals the Default: For A Healthier, More Sustainable NHSThere is overwhelming evidence to support a transition to a plant-based food system to improve national health outcomes, address health inequalities, meet our climate and nature targets, and reduce NHS costs.

Our campaign is supported by 24 organisations representing over one million healthcare professionals through their membership. Join us today by asking your hospital to adopt a plants-first approach.

Learn more
Take action

GOVERNMENT

To accelerate the transition to a plant-rich food system, we believe the UK government needs to create a food culture and action plan that prioritises plant-rich foods similar to that of Denmark and Switzerland.

Making Plant-Based Meals the Default: For A Healthier, More Sustainable NHS We are working with a coalition of climate, health, food justice and animal groups to ensure plant-rich foods are a key focus of government policy.

This work encompasses health, food and nutrition-related guidelines; the National Food Strategy; and challenging promotion of meat and dairy consumption.

CHALLENGING MISLEADING NARRATIVES
OUR PETITION

Our campaigns in the media

Nuffield Health extends partnership with Sodexo to 2033

FMJ | 27 Jan 2025

Chris Packham Urges Government To End Meat ‘Propaganda’ Campaign

Plant Based News | 20 January 2025

Government urged to halt controversial multi-million pound meat and dairy campaign

Vegan Food & Living | 17 January 2025

AHDB’s ‘Let’s Eat Balanced’ campaign attacked by green groups

Farmers Weekly | 15 January 2025

Ditch AHDB’s Lets Eat Balanced campaign, campaigners urge

The Grocer | 15 January 2025

Vegan advocate Chris Packham says Gov should stop supporting AHDB's 'Let's Eat Balanced' campaign

Farmers Guardian | 15 January 2025

Health professionals call for NHS to provide plant-based menus by default in UK hospitals

Public Sector Catering | 28 Oct 2024

New Report On Why Healthcare Settings Should Go Plant-Based By Default

Plant Based News | 24 Oct 2024

1,200+ Health Professionals & 24 Organisations Call on NHS to Offer Default Plant-Based Meals in Hospitals

Vegconomist | 17 October 2024

Health experts call on NHS to make vegan food the norm in hospitals

Independent | 16 October 2024

Plants First Healthcare; Normalising plant-based meals in healthcare

BMJ leader | 1 October 2024

Brits call for overhaul of 'bland' NHS hospital meals, eyeing plant-based options

Mirror | 27 June 2024

AHDB defends Let's Eat Balanced campaign after plant-based medics accuse it of promoting misleading health claims

Farmers Guardian | 13 June 2024

Health Professionals Urge Government To Withdraw Meat Ads

Plant Based News | 11 June 2024

Doctors Urge UK Government to Retract ‘Misleading’ Campaign Asking Brits to Eat Meat & Dairy

Green Queen | 11 June 2024

“Inaccurate and Misleading”: Health Professionals Condemn Meat & Dairy Campaign Backed by UK Government

Vegconomist | 10 June 2024

Doctors call on government to withdraw ‘misleading’ campaign urging people to eat meat and dairy

Independent | 7 June 2024

Minister who owns beef farm approved £5m ad campaign promoting red meat

OpenDemocracy | 3 June 2024

Campaigns we support