Campaigns

We Believe In A Food System That Supports The Health Of People And Planet

Our Campaigns

Plants First Healthcare

Our Plants First Healthcare campaign aims to normalise plant-rich meals in healthcare settings and make them the preferred option. Choice is maintained as meat and dairy remain on the menu.

Making Plant-Based Meals the Default: For A Healthier, More Sustainable NHSThere is overwhelming evidence to support a transition to a plant-based food system to improve national health outcomes, address health inequalities, meet our climate and nature targets, and reduce NHS costs.

Our campaign is supported by 24 organisations representing over one million healthcare professionals through their membership. Join us today by asking your hospital to adopt a plants-first approach.

GOVERNMENT

To accelerate the transition to a plant-rich food system, we believe the UK government needs to create a food culture and action plan that prioritises plant-rich foods similar to that of Denmark and Switzerland.

Making Plant-Based Meals the Default: For A Healthier, More Sustainable NHS We are working with a coalition of climate, health, food justice and animal groups to ensure plant-rich foods are a key focus of government policy.

This work encompasses health, food and nutrition-related guidelines; the National Food Strategy; and challenging promotion of meat and dairy consumption.

Our campaigns in the media

Campaigns we support